With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the rate of adoption of marketing technology is astonishingly low among mid-market B2B companies—except those in the software industries: other industries are using, on average, only two highly regarded marketing technologies despite the saturation of products available.
While it’s easy to say that this is a wasted opportunity, it is important to reflect on what IT professional services and IT products are available to improve the sales and marketing funnel. Here’s a look at the six most important things that every business leader should know about IT products and services that help with sales and marketing.
Utilize Email Marketing
When the Internet was still novel, the phrase ‘You’ve Got Mail’ brought squeals of joy and excitement. After decades of unsolicited spam piling up, Nigerian prince schemes, and assurances of undeserved wealth flooding the average inbox, how effective is email marketing? Is it still an effective approach to garnering sales?
The short answer is yes. With an effective email marketing campaign, the possibilities for growth are endless.