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Evaluation of Keywords for an AdSense Oriented Website

The Google AdSense movement is gaining momentum every day. The
driving force in the system is Google’s AdWords ads. The AdSense
program enables website owners to monetize their site and make
additional income. The most important part of earning is perfect evaluation of keywords.

evaluation of keywords

Although Google has made it simple and easy to implement AdSense on
your website, you have to spend your time and effort to develop a
central theme and the supporting content-rich web pages for your
website. You should develop your website around a specific keyword
phrase that has a high potential to monetize your website through
AdSense. The content and theme of your website should be centered
around the keyword phrase that you are targeting.

As I mentioned above, the most important part of earning is perfect evaluation of keywords


The purpose of this report is to show you one method that I use to
evaluate a keyword phrase relative to other keyword phrases for use
in an AdSense oriented website. It is not intended to show you how
to select a list of keyword themes for evaluation. That topic is
covered adequately in many different other ebooks and reports. As a
valuable resource, I use the keyword research tool to help
me locate extremely profitable keyword phrases waiting for AdSense
content or niche products.



The following example illustrates the potential ranking of keyword-
oriented websites based on keyword phrases previously selected by me
(or you) for consideration as a keyword-oriented AdSense website.
You must always remember there is no one best method to determine
the potential profitability or viability of any specific keyword
phrase when building a website geared towards AdSense monetization.
It takes careful and methodical research followed by in-depth
The terms used in this example for a specific keyword phrase are:

  • Searches = number of searches made by search engine users for a
    specific keyword phrase in the previous month
  • Top CPC = the current maximum bid (cost per click) by an
    advertiser on Overture for a specific keyword phrase
  • Competition Pages = the number of web pages indexed by
    Google when you perform a search for a specific keyword phrase
    on Google’s search engine
  • Competitive Ratio = Competition Pages / Searches
  • Value Index = Competitive Ratio / Top CPC
    Keyword Phrase Searches Top Competition Comp Value


CPC Pages Ratio Index

Keyword Searches Top CPC Competition Pages Competitive Ratio Value Index
hardwood floor   167,461   $3.02   4,010,000   23.9   7.9
bridal registry   102,568   $4.68   2,210,000   21.5   4.6
auto towing   109,893   $0.51   4,020,000   36.6   71.7
commodity broker   126,552   $2.71   1,890,000   14.9   5.5
hair replacement   105,996   $1.17   13,500,000   127.4   108.9
adjustable bed   100,295   $3.97   2,750,000   27.4   6.9
consolidate debt   105,651   $4.57   6,320,000   59.8   13.1
credit card debt   171,737   $5.00   17,800,000   103.6   20.7
health insurance quote   161,322   $3.00   13,600,000   84.3  28.1
criminal lawyer   165,156   $4.10   22,500,000  136.2  33.2

Note: Information were obtained for this evaluation in November, 2017
The guidelines to look for in building an AdSense-oriented keyword
phrase website includes the following items:

  • You need the ability or resource to generate fresh quality
    content centered around the central theme of your website on a
    regular basis.
  • You want a relatively high amount of targeted traffic (visitors
    to your website)
  • You want to minimize when possible the number of competing
  • You would like to have your website optimized for high-paying
    AdSense ads

Analysis and Evaluation

First, let’s assume that you have the ability and desire to generate
fresh quality content for any of the keyword phrases on the list of
potential keyword phrases under consideration. This can be done by
writing your own articles, hiring someone to write the articles for
you or using information generated by other individuals that can be
freely utilized without copyright infringement.

Second, I have purposely selected keyword phrases in my initial
search that had searches exceeding 100,000 in the most recent
month. There is no magic number to use as the minimum search
amount. However, the probability decreases in being able to get a
portion of the traffic to visit your website as the number of
monthly searches decreases. Search engine optimization may play a
vital role in generating traffic to your website. If you like,
raise the number to 200,000 or higher and see what results you
obtain. Keep in mind that at some point the number of available
keyword phrases decrease as the minimum search volume requirement is
raised. It is a matter of trial-and-error research to find your
desired search number.

Third, the competition tends to increase for the more popular
keyword phrases. The popular keywords usually have a lot of AdSense-
oriented web pages that are trying to “win the AdSense clicks” of a
limited number of visitors searching for quality content on a
specific keyword phrase. This competition is usually expressed as
the “competitive ratio.” It indicates the number of indexed web
pages that exist for each search by a search engine user for a
specific keyword phrase. The ratio increases as the competition for
a keyword phrase increases assuming a steady level of visitor
searches. Not every web page indexed for a specific keyword phrase
is trying to get AdSense clicks. However, the non-AdSense oriented
web pages are still competing for the search engine visitors.

Fourth, the top bid price (or cost per click) paid by the individual
CPC advertiser (i.e., the amount paid by the advertiser to the
search engine for every click on their search engine ad) also tends
to increase as the popularity of a keyword phrase increases. As an
AdSense oriented website publisher, you want to maximize the CPC
value of the AdSense ads that are displayed on your content theme
website. As a side note, you would want to minimize (or optimize)
your CPC value if you were searching for a keyword phrase centered
around a product of service you wanted to advertise on Google AdWords.
Using the above guidelines, I have classified the list of keyword
phrases as follows (in order of preference as a keyword phrase to
design an AdSense oriented website around):


Keyword Top CPC Rank Competitive Ratio Rank Value Index Rank
bridal registry 2 2 1
commodity broker 8 1 2
adjustable bed 5 4 3
hardwood floor 6 3 4
consolidate debt 3 6 5
credit card debt 1 5 6
health insurance quote 7 7 7
criminal lawyer 4 10 8
auto towing 10 5 9
hair replacement 9 9 10

From this list of rankings for each keyword phrase, I would probably
select “bridal registry” as my first choice and “commodity broker”
as my second choice. In a similar manner, I would probably put
“hair replacement” as my last choice and “auto towing” as the next
to last choice.

Everything boils down to how comfortable you personally feel about
this ranking system or your own ranking system. I use a ranking
system that tries to remove the subjective “guess work” and thereby
focus on the objective benefits of each keyword phrase.
I hope this methodology has value to you in your selection and
utilization of keyword phrases in your own AdSense oriented
websites. The primary objective is to select a keyword phrase that
you can use to build a quality and content-rich monetized AdSense

If this article helped you, please share it. 🙂 It can help other people as well.

Published inAdsenseAdvertisementBusinessPPC

One Comment

  1. Thank you ever so for you post.Really looking forward to read more. Will read on…

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