In order to make the most out of Google AdSense it is important to understand how the scheme works. One of the most sought after pieces of information regarding Google’s internet traffic monetizing program is the average AdSense earnings per click.
How much can you potentially earn every time someone, somewhere clicks on the ads on your site? What are average AdSense earnings per click? Are high paying AdSense keywords a risk?
Unfortunately, many new AdSense publishers join the scheme under the illusion that it is an easy passive way to make money quickly. Many have heard about AdSense ads that can earn you more than $50.00 per click and have decided that it is an easy way to earn cash via Google.
But even though $50.00 ads do exist, they are extremely rare. Most ads, unfortunately, do not pay $50.00 per click. These ads appear only occasionally on established websites, that contain extremely competitive yet rarely used keywords. As a new publisher it is highly unlikely that you will be getting such high paying ads. The average AdSense earnings per click is somewhat different from this attractive but unlikely value.
On average most AdSense ads pay about $0.40 per click. The simple fact is that there are many more low paying keywords than there are high paying ones. And because of this there is generally less competition for low paying keywords. Therefore, there is a higher possibility that you can actually get more legitimate clicks for low (or lower) paying keywords than for high paying AdSense keywords.
Of course you could decide to focus on high paying AdSense keywords because of the instant high pay-off and take risk on the chance that Google might deliver some really lucrative ads your way. But even if you did get some really high paying ads, it is very likely that they won’t get seen and therefore they won’t get clicked on resulting in you, earning no AdSense cash at all. On average most high paying keywords are in very competitive AdSense topic areas. Your site will very likely be one of tens of thousands of websites trying to fight for a top flight position on the search engines for the particular keywords in question. If you get yourself caught in such a situation, your site will not get noticed and as a consequence your AdSense earnings will suffer.
Focusing on high paying AdSense keywords is a risk. It is a gamble that might prove fatal to a new AdSense publisher who might need a little taste of success to motivate them.
The best strategy to use is to do some keyword research focused on the AdSense keywords that pay out moderately, so at least you have chance of getting your website noticed.
There is no shame in getting ads that pay out averagely per click, at least these ads will get a chance to be seen and on average are more likely to be clicked. Then you can focus on bettering your AdSense and work towards driving more traffic to your website in order to increase your AdSense earnings.